Intellectual Property
Your most valuable economic assets may very well be the rights to exploit and monetise your ideas. Years of hard work, investment and effort is dedicated to bringing those ideas to fruition.
It is that “fruition” – the form in which those ideas are expressed and realised – that defines and fulfils their economic potential in the various recognised categories of rights or bundles of rights which provide the protection of your investment and creative effort.
A simple failure to, for example, register a trade mark which is the expression of your business reputation carefully developed over many years can result in you losing that exclusive right to a competitor. We advise clients in the formation, expression and protection of copyright, trade marks and design, development of your brand, licencing of intellectual property and, where necessary, enforcement of those rights.
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Contact one of our Intellectual Property lawyers today on 03 5364 2943